Loste False Nails featured in Cosmetics Business
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Very excited to share that Loste False Nails was featured in Cosmetics Business this week! The article highlights the growing trend of press-on nails and how brands like mine make them more sustainable.
Press-on nails are having a major moment in 2025. While traditional nail products saw a dip between 2022 and 2023, the press-on nail market is booming. According to Grand View Research, this category is expected to grow at an impressive 6.5% CAGR from 2024 to 2030. Social media is also fueling this trend, with a 119% increase in ‘press-on nails’ video views reported by Traackr. Clearly, press-ons are here to stay!
One of the biggest shifts in the press-on nail industry is the move towards sustainability. As the article points out, careful packaging and eco-friendly materials are becoming a top priority for brands. I'm proud to be part of this movement, continuously innovating to make our products as environmentally friendly as possible.
If you’d like to learn more about the future of press-on nails and sustainability, check out the full Cosmetics Business article here.
