About Us

Loste was created to redefine the way we do our nails, making salon-quality manicures more accessible, affordable, and sustainable. The idea was born in 2020 when I realised I loved the look of false nails but hated the hassle of salon appointments. I wanted a solution that was easy to apply, long-lasting, and kind to both my nails and the environment.

I noticed a gap in the market: existing options were limited, packaging wasn’t eco-friendly, and the quality didn’t always match up. That’s when I decided to create Loste, a brand dedicated to offering high-quality, reusable falsies that give you the salon look without the salon price tag.

Since launching, in 2022, the business has expanded internationally, I landed my first overseas stockist in Switzerland, and secured spots on Not On The High Street and Amazon. In 2024, my Nail Emergency campaign went viral, reaching nearly 3 million people across social platforms, proving just how many of us are looking for a smarter way to do our nails.

Now in 2025, I’m taking Loste to the next level with upgraded packaging and an innovative gel-based formula designed to give you an even better manicure experience. I'm also working with manufacturers on developing ways to recycle everyday products into nails.

Great nails should be simple, affordable, and kind to the environment, that’s what we're aiming for at Loste.

Christy Llewellyn, Founder