Loste False Nails

Hi guys, it's Christy here, the welsh girl behind your new favourite false nail brand Loste.

Picture this: It's 2022, quarantine vibes are strong, and I'm on a mission to give myself the best manicure possible at home. I spent the whole of quarantine testing out false nails and DIY kits, I loved that falsies didn't damage my nails, that they were easy to apply and way more affordable than salon nails but I didn't like the packaging or the lack of options!

After seeing if I could make some for myself I decided to take a risk and start an online store for other false nail lovers just like me. My first customer was my Nanny Sally, then a few friends and now we're shipping nails to beauties around the globe who can't get enough of our falsies!

In 2023 we grew a little bigger, landed our first overseas stockist in Switzerland, added more lines and grew our tribe of falsie lovers. We also landed on Not On The High Street and Amazon too! 

Loste was born from a genuine love of false nails and a deep hate of booking appointments. I want our customers to feel just as glamorous, creative and together as they do when they leave the salon but without the big price tag. Loste false nails are easy to apply and come in every shape, colour and nail art style so that no one misses out! They're non-damaging, cruelty-free, vegan and fully recyclable. Each Loste box is an indulgent experience, packed with everything you need to pamper yourself at home or on the go.

Hope you love them!

Christy x