Breaking up is hard, but staying in a toxic relationship is harder. If your salon habit is draining your wallet (£600+ a year?) and damaging your natural nails, it’s time to walk away. This is...

Is your gel manicure silently aging your hands? We expose the hidden tax of traditional salon visits—from UV radiation to dehydration—and introduce the future of nail health. Discover the proprietary 5-Layer Technology that delivers 14-day...

So, you’ve got your hands on a set of Loste reusable false nails, and you’re ready for that fresh-out-of-the-salon look. We know you’re excited to get them on, but if you want your manicure to stay...

Love the "Clean Girl" aesthetic but hate the bi-weekly salon price tag? You aren't alone. We’ve tested the latest generation of press-on nails to find the ultimate money-saving alternatives that don't compromise on style or...

This year, the antidote to December overwhelm isn't buying more; it’s buying better. We've rounded up the top 5 female-founded beauty gifts under £50—from NEOM's de-stressing candles to Loste's party-proof nails. Click through to discover...

Removing your Loste press-ons should feel just as effortless as applying them. Our 5-layer gel nails are designed to come off cleanly, without damage, so your natural nails stay healthy and your falsies stay ready...

Ready to get more out of your manicure? You’re in the right place. At Loste, we believe beauty should be luxurious and sustainable, and that includes your nails. Our ultra-strong, 5-layer gel press-ons are designed...

The Met Gala may be fashion’s grandest stage, but it’s also where beauty takes a couture turn, and this year, the Met Gala 2025 nails didn't disappoint. From architectural silhouettes in 3D gel to the...

With so much info (and misinformation) floating around, it’s hard to know if false nails are bad for your nails or not. But not all nail systems are created equal, and false nails – especially...