loste faqs

Delivery Information

loste faqs

International Delivery Information

5-Layer Gel Technology

Our strongest nails yet. Each set is made with exclusive 5-layer soft gel for maximum strength, chip resistance, and a salon-quality finish.

Reusable Up to 10x

Luxury that lasts. Whether you use glue or sticky tabs, our nails are designed to be reapplied up to 10 times with zero damage to your natural nails.

Quick Mani/No UV

Our false nail kits come with everything you need to get a salon-worthy manicure in minutes. Neatly packaged in a travel friendly kit you can take anywhere.

Meet our Founder

Christy Llewellyn

Hi I’m Christy, the founder of Loste,

I’m a fashion designer with a background in e-commerce and marketing, and I’ve spent most of my career working with fashion and beauty brands behind the scenes, helping entrepreneurs build their businesses, but I always knew I wanted to be one. I launched my first business when I was 16, and after many attempts, I found something that really clicked with Loste.

False nails have been part of my life for as long as I can remember. My nan wears them all the time, and when I started working on fashion shoots, I noticed how often they were used to quickly fix models’ nails. I started wearing them myself between salon visits or when I couldn’t afford to go, and I realised I liked them more. Salon acrylics ruined my nails, but falsies helped them grow stronger, and they were cheaper, quicker, and easier to switch up.

During COVID, I was running a vintage clothing business and using false nails constantly for content shoots. With salons closed, I relied on them more than ever, and that’s when I started getting frustrated. The quality wasn’t great, the styles were limited, and the packaging was bad. I knew I could do better.

Six months later, I had my first box of Loste false nails, launched a simple website, and started selling. From day one, people were interested. In the first year, I got my first stockist, five stores in Switzerland, and even had a little feature on the BBC. The next year, things grew again, and then the year after, we went viral, reaching nearly 3 million people with the ‘Nail Emergency’ campaign. That’s when I decided to invest in improving the product and relaunching the brand.

My goal with Loste is to be the #1 false nail brand in the UK, creating reusable, high-quality nails that last. Since launching, we’ve sold thousands of sets around the world and built a community that’s all about shaking up the way we do our nails. Loste is for anyone who loves nails but wants them on their own terms; reusable, easy to apply, affordable, and kinder to their nails and the planet.

Join the reusable revolution…

Christy x