Loste is featured in BBC News
I'm beyond excited to share our feature in BBC News! The article explores the 'lipstick index,' a theory that suggests people turn to small, affordable luxuries during tough economic times. Seeing my brand included in this conversation is a huge milestone, and I couldn't be more excited to see it in print.
The 'lipstick index' is the theory that people find comfort in little treats when times get tough. Consumer psychologist Dr. Cathrine Jansson-Boyd explains that making small purchases can help lift our mood, even when finances are tight. It turns out our products fit right into this trend as salon nails are becoming more and more expensive. It shows that more and more people are looking for alternatives to expensive salon treatments and high-end products, choosing instead to invest in quality, cost-effective options like ours.
If you’d like to read the full BBC News feature, you can check it out here.
