Very excited to share that Loste False Nails was featured in Cosmetics Business this week! The article highlights the growing trend of press-on nails and how brands like mine make them more sustainable. Press-on nails...

Did you watch the Olympics? We're sad it's over but we're more than excited to bring a round-up of the coolest nails from the 2024 Paris Olympic Games. These Olympians didn’t just go for the...

You might be surprised to learn that false nails weren't invented by someone in the beauty industry and even more surprised to learn that the first person to wear them wasn't into get their nails done...

With the average price of a salon manicure in London costing £60 it figures why so many people are turning to false nails. A quick, easy, and damage-free alternative to achieve a salon-quality manicure at...

You’ve just got your hands on our viral press-on nails, and we couldn’t be more excited for you to try them. Whether it’s your first time or you’re already a seasoned pro, this guide will...

I can't quite believe I'm writing this but after just one year in business Loste has officially launched in Fizzen stores across Switzerland! You can now shop my falsies in Basel, Bern, Luzern, St. Gallen and Zurich alongside other indie...

I'm beyond excited to share our feature in BBC News! The article explores the 'lipstick index,' a theory that suggests people turn to small, affordable luxuries during tough economic times. Seeing my brand included in...