The landscape of British beauty is shifting. For the modern professional, the bi-weekly commitment to a salon appointment is increasingly losing its appeal. Between the sharp rise in salon costs (a standard gel manicure in...

Whether you’re a bride-to-be or a guest with a train to catch, nailing the perfect manicure is often the final, most stressful hurdle. At Loste, we’ve moved past the flimsy, ping-off plastics of the 90s...

Let’s be honest: for years, the consensus among the style set was that false nails were a temporary, slightly precarious fix, usually far too flimsy to survive a morning spin class, let alone a week...

There's nothing worse than spending twenty minutes applying a gorgeous new set of press-on nails, only for one to go flying across the room moments later. It’s frustrating, it’s a bit embarrassing, and it’s exactly...

You’ve just got your hands on our viral press-on nails, and we couldn’t be more excited for you to try them. Whether it’s your first time or you’re a seasoned pro, knowing how to apply...

If you had told me when I first launched Loste that I’d be standing in the NET-A-PORTER space, surrounded by the world’s most iconic luxury brands, I’m not sure I would have believed you. This...

Dermatologist-backed nail recovery guide. Learn the 4-step protocol (chop, oil, shield, supplements) to restore paper-thin nails after acrylic or gel removal — with real clinical data.

Are you still spending two hours in a salon chair for a pristine set of gels? In 2026, your time is your most valuable asset. The demand for press-on nails in the UK has skyrocketed, and...

Does your manicure feel stuck in 2024? Whether you are a dedicated DIYer or a press-on nail enthusiast, 2026 has brought a genuinely exciting shift in nail art trends. We are seeing everything from hyper-minimal "soap...