"Why do my false nails keep falling off?" We get that losing a falsie can be seriously annoying, especially when you don't know why it's happening. There are several reasons for false nails falling off,...

As the cost of living is increasing, it figures that we want to get more for our money when it comes to our manicures. But are false nails really reusable? In short, yes. As the...

A note on this piece: it was written about an earlier version of the Loste kit. Current sets contain 30 nails across 15 sizes, and every box includes both the pro-grade glue and the adhesive...

Very excited to share that Loste False Nails was featured in Cosmetics Business this week! The article highlights the growing trend of press-on nails and how brands like mine make them more sustainable. Press-on nails...

Did you watch the Olympics? We're sad it's over but we're more than excited to bring a round-up of the coolest nails from the 2024 Paris Olympic Games. These Olympians didn’t just go for the...

You might be surprised to learn that false nails weren't invented by someone in the beauty industry and even more surprised to learn that the first person to wear them wasn't into get their nails...

A note on this piece: it was written about an earlier version of the Loste kit. Current sets contain 30 nails across 15 sizes, so lay out the full sheet and pick per finger before...

You’ve just got your hands on our viral press-on nails, and we couldn’t be more excited for you to try them. Whether it’s your first time or you’re already a seasoned pro, this guide will...

I can't quite believe I'm writing this but after just one year in business Loste has officially launched in Fizzen stores across Switzerland! You can now shop my falsies in Basel, Bern, Luzern, St. Gallen and Zurich alongside other indie...